Posts Tagged ‘Healthy Weight Week’

The day after…Healthy Weight Week

January 23, 2011

Today is January 23rd. The first day after Healthy Weight Week was celebrated in the USA (January 16-22).

For several years now, I have been following this special week with great interest. Initiated by Francie M. Berg (editor of the Healthy Weight Journal), the idea is to celebrate interventions which promote a healthy weight and a healthy body image; and also to name and shame  the past year’s worst weightloss diets, products and claims. The latter is done on ‘Rid the World of Fad Diets and Gimmicks Day.’

One reason I named this entry ‘The day after’ is that many consumers are often  lured into trying out weightloss diets and different products, only to realise very soon that these do not work. Clever marketing strategies highlight the ‘benefits’ and ‘special properties’ of these  diets or products, often quoting the science imprecisely or inadequately to argue their point. In the long-term, many of these weightloss diets and products  prove to be useless or occasionally even harmful. It is also well known that one of the outcomes of society’s and the media’s overemphasis on weight, as reflected in appearance, is disordered eating.

Weightloss, where this is truly needed, is no easy task. In many cases, however,  small and gradual lifestyle changes are enough to set one on the right track. Eating a variety of foods,  with an emphasis on low-energy (i.e. low calorie) but  nutrient-dense (i.e. rich in nutrients) foods, accompanied by a good amount of physical activity is the basic  formula. This clearly points to increasing plant food intake (vegetables, fruits, pulses, wholegrain cereals) and opting for low fat milk and milk-products, lean meat and low calorie beverages (e.g. water). It also points to choosing low fat cooking methods, such as steaming, grilling, and stir-frying, and making physical activity a regular feature in ones daily/weekly routine.

Two sets of awards are highlighted during Healthy Weight Week. These are the ‘Healthy Body Image Awards’ aimed at prevention of disturbed eating, body dissatisfaction and eating disorders; and the ‘Slim Chance Awards’ aimed at exposing the fad diets, gimmicks and false promotions.

 The ‘Healthy Body Image Awards’ winners for 2010 were:

‘A Chance to Heal’: a multi-workshop programme for middle and high school students, adults and families, and the health care community focusing primarily on  dissonance (http://achancetoheal.org)

‘In Favor of Myself’: an innovative 8-session preventive programme to promote positive self and body image widely disseminated among youth in Israel;

‘Healthy Body Image’: a 4th through 6th grade curriculum emphasising positive body image, appreciation of inner strengths, resistance to marketing pressures among others (http://www.bodyimagehealth.org )

 – ‘Body Rocks’: a school and community peer education club focusing on positive body image and eating disorders prevention.

This year’s finalists in the ‘Slim Chance Awards’ were:

Lapex BCS Lipo Laser, using laser light treatment for spot reduction (worst gimmick);

– HCG, a pregnancy-related hormone placed under the tongue to mobilise fat (worst product);

– Ultimate Cleanse, that builds on a myth re the need to detoxify the body (worst claim);

Basic Research, a marketer of bogus products with a long history of Federal Trade Commission (US) violations, warnings, charges and fines (most outrageous).

One must realise that due to global marketing and internet shopping, many  products like those mentioned above are available and accessible worldwide. Therefore, as Home Economics educators or other educators promoting healthy eating and a healthy weight we need to help our students / clients to be more consumer savvy. We also need to teach the basic principles of a balanced diet and healthy lifestyle.

For more on Healthy Weight Week and research and information on obesity, eating disorders, weight loss and healthy living at any size see http://www.healthyweight.net/hww.htm

For a 22-year history of Slim Chance fads and frauds see www.healthyweight.net/fraud.htm